Archive for the ‘Business’ Category

Tagging Your Pictures: You’re Doing It Wrong

You’re a savvy web site proprietor.  When you upload a picture to your blog or business site you always make sure your title or alt tags are keyword optimized.  Heck, you even have a WordPress site and those things practically optimize themselves now with all those skookum plug-ins.

Yup, things are awesome.

Yeah, I was like you once.  Until a couple of weeks ago, when I had my mind blown by Morten Rand-Hendriksen of Pink & Yellow Media.  During his ‘Your Blog Is Boring And Your Photos Suck’ workshop with Syx Langemann at Northern Voice 2011, Morten went over the general musts of optimizing your pictures on your blog, and then he got to the part about title tags, and my inner geek exploded.

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Twitter for the small business

Whilst surfing Twitter earlier today, can’t remember what I was actually looking for at the time, I stumbled on a tweet from a cleaning company based in London.

It grabbed my attention because it was simple and to the point, it also included some good keywords relevant to their line of business. The tweet was a great example of how a small business can use Twitter to advertise their business to millions of people online and help them find new potential customers who are actually going to be interested in their products.

In the current climate small business are always on the look out for low-cost ways to advertise their business and one of the best ways to promote a business online is Twitter!

I’m not sure which of their tweets I initially came across so I’ve just included a few below so you can see what I mean.

Book domestic cleaning in London to take care of the chores! Call 0800 043 6001 for a quote http://t.co/VRR3RCzk #domesticcleaninglondon
@fastcleaners
Fast Cleaners
Does your hard wood floor need cleaning & polishing? Call 0800 043 6001 for a free quote today! http://t.co/ILDLBZfU #hardfloorcleaning
@fastcleaners
Fast Cleaners
Office cleaners in London can make the workplace nicer for your employees. Call 0800 043 6001 http://t.co/r1547imS #officecleanerslondon
@fastcleaners
Fast Cleaners

Does the position of keywords in the URL affect ranking?

Can the geographic location of a web server affect SEO?

Shine – Documentary on entrepreneurship

SHINE is a collaborative film project produced by BIZNIK.com, an online networking community for micro business owners and solopreneurs. The project began on May 6, 2009 when 12 video crews and over 400 entrepreneurs gathered in Seattle’s largest film production studio to share why they work long hours, for low pay, facing great uncertainty.

The film combines compelling stories from the event, and interviews with academics, celebrated researchers (like Scott Shane author of The Illusions of Entrepreneurship), and entrepreneurial superlatives (like Bruce Livingstone, founder of iStockphoto, acquired by Getty Images for $50M).

The result presents the larger story about entrepreneurship in an economy where 90 percent of all new jobs are created by small, entrepreneur-driven businesses.

SHINE: The Entrepreneur’s Journey from Dan McComb on Vimeo.

Top ten reasons any and every small business needs a website

Mouse and PenNo matter what type of small business you are currently in, or thinking about starting, you simply must have an online presence. With traditional media, such as newspapers, phone books and magazines continuing to decline into obscurity, not having your small business online is a detriment.

At the very least your business will not see its full potential and at worst spell doom for your venture. That last statement might sound a little dramatic however it’s the truth. These are the top ten reasons you need to get your small business online right now:

1. Every single day more and more of your current and potential customers are looking for products and services online.

2. Every single day more and more of your current and potential customers are not using, nor being exposed to, the traditional means of advertising that have been the mainstays of business practice (newspapers, magazines, direct mail, cold calls, television, radio, etc.) for decades.

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