Once it
was enough just to have a website for your business.
But
with increasing competition and the rise of internet
search engines, what you do with your website has become
more important.
Where
your site appears in search results can mean the
difference between a few visitors and thousands of
customers. |
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SEO Facts
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80%
to 90% of ALL website traffic originates from a search
engine such as Google, Yahoo, MSN |
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70%
to 80% of people using search engines DO NOT go past the
1st page of results (top 10) |
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A
1st page position on Google will generate thousands of
unique visitors to your website |
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'Natural' Search Engine results are twice as effective
as Pay Per Click advertising |
"Search Engine
Optimization offers the most cost effective method of
promoting your business"
The
sole purpose of search engine optimization is to gain high
rankings in all the major search engines that account for 95% of
all internet traffic. Search engine optimization results in a huge
increase in targeted visitors
to the website in question. The main objective with search engine
optimization is to get your website placed as near to the top of
the first page of results as possible. You would be surprised
how many more visitors you would get to your site just by jumping a
few places in the search engine rankings.
| If you
have a product to promote or sell, search engine
optimization is an
absolute necessity. Without it your website will be buried in
the bowels of the search engines and the only visitor
you are likely to get is yourself checking to see if the
site is still there!
Some services do promise top ten positioning, but they
tend to control the keyword phrase, often choosing an
obscure phrase which few web surfers will ever use. In
order to be successful, your keyword phrase must be
relevant to your site, and at the same time, realistic.
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For example, it's
probably not possible to get top ten positioning for a single term,
such as 'restaurant', but if your niche is 'Italian
Restaurant Rotherham', Build Me A Website can deliver. We
work with you to determine the most relevant keywords for your site,
and to decide which keyword phrase to concentrate on.
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Successful placement in the major search engine ranking
doesn't happen overnight. Most of the search engines
will not index your site for weeks; some won't for a
couple of months. So, it can take a few months to get
results. Popularity of your site is also critical
with several of the indexes (particularly Google). The
logic is: the more links to your page, the more
important your page. So, it is critical to establish
links from other sites to your pages. And those pages
must be registered with the search engines for those
links to be effective.
Build Me A Website
has a link management program to help you boost your
site's popularity through reciprocal links with quality,
similarly themed sites. |
The search engine
optimization process starts with us researching the product you wish
to market. This includes researching your competition, as most
businesses on the internet have thousands of competing sites. We
then dig out the keyword phrases, i.e. phrases people will
use to search for your product, and incorporate these likely phrases
into the text content of your site. This, along with other search
engine optimization techniques, gets you the rankings you need to be
uppermost in the search engine results.
Search engine
optimization is an ongoing process due to the ever-changing
requirements of the search engines.
"Thank you
for your action with the search engine promotion. Having
checked Google, I am very pleased to say you have
achieved a position high on the first page for this
search. Fantastic. My site logs also show visitors using
that search arriving at the site"
www.bella-mia.co.uk |
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Search engines are the Yellow Pages of the 21st
century — those Websites with the best placements
get the most business. They are a vital tracking system
for today's Internet to which 17 million new
documents are added per day.
When using
the Yellow Pages, it's pretty simple to place and have
people respond to an ad. You do it once a year, and the
format seldom varies.
Search
engines, however, are quite different. The rules that
are used to determine what sites are returned in a
search and in what order they are presented are
unwritten, inconsistent, and change frequently. |
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There are two
categories of what are referred to as "search engines": directories
and the engines themselves. Directories (e.g., Yahoo! Open
Directory, Ask Jeeves) depend on human editors to review sites for
relevancy and place them in the appropriate categories.
Engines (e.g.,
Google, AltaVista, Excite), however, robotically crawl the Internet
(visit sites and look at the content of pages) and index content
using proprietary algorithms to rank their results. These
inconsistencies in the way that search engines are organized cause
very different results in the way that engines locate and rank
sites.
Climbing to the Top
The biggest
challenge to leveraging the power of search engines is getting into
the top results. Top billing is critical.
Studies have shown
that only 32 percent of Internet users read to the bottom of the
first page of results, and only 10.3 percent read through the end of
the third page. Additionally, 33 percent of users believe that sites
that achieve top placement in search results are the leaders in that
field.
Website promotion with Build Me A Website
One of the challenges
for a new business is to stand out in a crowded market. That
challenge is compounded for a new web site, where there might be
hundreds of similar sites. The methods employed to bring visitors to
a web site vary greatly depending on the needs and budget of the
business.
Our approach
consists of the following:
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Analyze your business, web site and competition, and
develop a plan. |
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Identify niche target keywords that will produce the
most traffic with the least amount of competition. |
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Optimize key pages of the web site to make them more
search engine friendly. |
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Submit
key pages—not to 200,000 or 10,000 or even 100 search
engines—but to the major search sites that produce
results. Why don't you submit to 100,000 engines? |
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Establish a link exchange campaign to suit the needs of
your business. |
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Monitor results, which includes providing traffic and
search engine position reports
to gauge the marketing plan's success. |
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Support our clients. Call or email with questions or
concerns anytime. |
Read about our
method in detail.
What we will not
do - Spam.
This is a term often used to describe “junk” e-mail, but search
engines can also be spammed. Most search engines have specific rules
about how web sites can be submitted; those who break the rules are
often banned from the search engine. BMAW keeps up with and conforms
to guidelines and requirements for “legally” getting listed.
Specific things we will not do (all activities frowned upon in the
industry) include: page cloaking, using hidden text, and joining
link farms. These things can sometimes help get a site ranked
well…until they are found out; often resulting in the web site being
banned from the search engine altogether. This doesn’t help you or
us.
Initial
Consultation & Keywords
We start of by by checking the current status of your website to
ensure that the optimization process will not be encumbered by any
unforeseen problems of function. Then, using manual searches as well
as custom research software, we will take the gathered data and
create a list of the most highly trafficked and targeted words in
your industry - and consult with you to choose the final keywords.
Content Creation
After a list of keywords has been generated for your Website, we
will then create unique content for your site. We will ensure that
your copy utilizes the keywords in accordance with the right
densities and marketing of your site. In addition, we will consult
you before getting started on your content to be confident that the
essence of your website is not compromised.
Website
Redevelopment
All aspects of a website, including its architecture, meta tags, alt
tags, graphic-text, internal link structure and sub-pages will be
modified to be spider friendly and best meet search engine
algorithms. BMAW is dedicated to maintaining the design integrity
and essence of your Website.
Link Development
One of the major variables in attaining high rankings is developing
incoming links from other websites that are well established and
have commonality with your website. As a major part of the service
that we offer, link development is absolutely essential to the
success of your website and can be done in various ways. One-way
links from Directories and other related sites, Reciprocal Link
Exchange with related sites, fee-based directory submissions and
targeted link buys are all effective ways of developing quality
links in high quantity.
Read more about Link Exchange.
Submission
After the optimization process is complete, we will submit your
Website to all the major search engines and directories, including
Yahoo, AltaVista, HotBot, AllTheWeb, Google, AOL, iWon, HotBot and
Netsacape, MSN, Lycos, Teoma, AskJeeves and DMOZ (Open Directory).
We will also create and submit site maps to both Google and Yahoo
via their respective programs.
Reporting
Before we start the optimization process, it is essential for us to
run a ranking report to show where your website ranks with the
various search engines. Once this process is complete, we send you
the report so you can see the results. Once optimization is
complete, we run reports again every 30 days to check on the
progress of your Website - you will be updated on these monthly
ranking report results via e-mail.
If you would like
to improve your site's ranking in the search engines, we will be
happy to help, no obligation. We will look at your website and tell
you if we think we can help get you to the top of the search results
in the engines.
Fees will depend on
how competitive your keywords are. If you are interested in a quote,
please click here.
We cannot
guarantee placement. Neither can we guarantee sales as a result of
optimization services.
There are other
Search Engine Optimization services out there that do make those
promises, but logic dictates that NO ONE can legitimately promise
more than one client that they will each be number 1.
What we can
promise is that we will carefully choose keyword phrases and include
them in your text and tags and we will submit to as many appropriate
search engines and directories as possible. We know who they are and
how to get to them.
Note: Most of
the companies that promise top placement will optimize your site for
keyword phrases no one would look for - of course they can promise
top position for that precise keyword phrase; but will anyone ever
search for exactly that phrase? Not likely!
Search Engine
Optimization (SEO) isn't brain surgery, but it also isn't something
that can be learned overnight. Search engine marketing is an ongoing
process and can make the difference between having a site that is
successful and having a lovely site that never comes up in the
search engines.
Request a SEO Quote
Related information
The Difference Between
Search Engine Optimization and Search Engine Marketing
Search Engine Marketing Scams
What can a good
link exchange scheme do for your website?
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